Privacy Notice

Last updated 5th January 2021

This Privacy Notice explains how Prescribing Decision Support Ltd collects, uses, and shares personal information that you provide to us, or that we may otherwise obtain or generate, which relates to you. Please take a moment to review this Privacy Notice.

Prescribing Decision Support Ltd, Centre for Medicines Optimisation, The Hornbeam, Keele University, Keele, Staffordshire, ST5 5BG is the data controller of your personal information. if you have any questions, feel free to get in touch via enquiries@pds-keele.co.uk.

1. What personal information do we collect, and where do we obtain it from?

When you interact with this website, we may collect information about you from two main sources:

• You may give us some of this information directly if you choose to register for updates – for example, your name, email address, practice address and postcode. All of this information is optional.
• We may collect information automatically from your interaction with the website using cookies. We use Google Analytics which collects data via cookies and allows us to evaluate user behaviour on the website. Google Analytics is a free web analytics service provided by Google that tracks and reports on all traffic that passes through the website.  Google Analytics uses a technical tool called cookies to collect information about our website visitors

Web analysis is the gathering, collection and analysis of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on which website a visitor has come to a website from (so-called referrers), which pages of the website were accessed or how often and for which period of time a page was viewed. It also allows us to track how many times the toolkit has been downloaded and the geographical location (country, city) of visitors to the website.

For more information please see Google’s Privacy & Terms.

To disable the Google Analytics cookie, you can choose to have your browser notify you when cookies are being written to your computer or accessed, or you can disable cookies entirely.

2. How we use your personal information

We use your personal information to:

• Monitor and analyse trends, usage and activities in connection with the website and toolkit, to understand which parts of our website are of the most interest and to improve the design and content
• Answer your questions and request for updates, and solicit your feedback
• Send important notices, such as changes to the toolkit
• For internal purposes such as auditing, data analysis and research to help us deliver and improve our websites

3. We sometimes share your personal information

We may share your personal information with the following:

• Developers - third parties that perform services for us or on our behalf, including hosting services, website and toolkit development.
• Sponsors – we routinely provide analytics reports to our Sponsors so that they are able to assess levels of activity for the website. This includes number of sessions, users, downloads, referrals and geographical location.
• Professional clinical advisors.
• Regulators, governments and law enforcement authorities.
• Courts, tribunals, arbitrators or other judicial committees.

4. How long will we keep your personal information?

As a general rule, we keep your personal information for as long as required to comply with law and for the duration of the website and toolkit’s availability.

5. How secure is your personal information?

We use a variety of security technologies and procedures to help protect your personal information from unauthorised access, use or disclosure.

6. Exercise Your Rights

You have the right:

• to withdraw your consent to the processing of your information at any time, where we process your personal information based on having your consent;
• to ask us about the processing of your personal information, including to be provided with a copy of your personal information held;
• to request the correction and/or deletion of your personal information, or restrict or object to the processing of your personal information;
• to complain to a competent supervisory authority, or to a court of law, if your data protection rights are violated or you have suffered as a result of unlawful processing of your personal information.

If you would like access to the information that we hold about you, if any of the information that we hold about you is inaccurate or out of date, or if you wish to restrict or object to us processing it, please let us know by getting in touch via enquiries@pds-keele.co.uk.

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